Back last fall I tried a crowdfunding experiment to see if I had enough interested readers willing to pay to read a series about a sexual assault trial. Sexual assault is a huge topic these days and I had done a previous but very different series in 2015, which was well received. Given that I have a decent mailing list and a small but devoted social media following interested in true crime, I thought I’d give crowdfunding a try to see if it might work for journalism.
Unfortunately, things did not go at all as I had planned. I wanted to find 500 readers willing to pay $10 each but instead, my very generous friends started chipping in $100 here and $50 there. This was vaguely embarrassing as I didn’t want my friends supporting me. I wanted readers to pay a fair amount for a product they valued.
I had also hoped that a legacy publisher might chip in, but the idea of crowdfunding an article wasn’t something accounting departments could wrap their heads around. In the end, the Walrus magazine made a generous offer to buy the new series in the conventional way and I put a halt to the crowdfunding campaign.
Because it was an “all or nothing” campaign — which means no one gets charged unless and until the funding goal is met — my friends didn’t end up paying a cent.
I have now embarked on a new crowdfunding campaign, but with some modifications to avoid past mistakes. I’m out to reach people willing to pay a minimum of $10 to read in-depth coverage of a trial that interests them. So far, I haven’t told any of my friends so unless they read my blog or newsletter they don’t know about this.
This time around, I’m not doing an “all or nothing” campaign because I’m hopeful that once the trial gets going and people see how interesting it is, they will want to pay for coverage. I’m trying to keep my options open.
The goal for this pre-trial period is to build momentum so that the first two days are funded before the trial begins and I can guarantee at least two days of coverage.
If this model works, I will be thrilled as it will be a win/win situation both for me and interested readers.
Please check out the campaign if you want to read about this trial. If I didn’t think it were going to be very interesting, I wouldn’t be so keen to attend.